UPGRADE BIKE TAKE ON TRUST PRODUCTS
TRUST PERFORMANCE MESSAGE fork lands in the UK
The subject of the Trust Performance fork is almost as controversial as the one about Marmite. Love it or hate it, this component is most definitely a head turner. From the people behind the design to the crazy look, the Trust Performance damper has my attention. we may not be 100% taken on the look, but if the performance gain matches the price tag then these forks should be bang on. with any luck we will have the chance to get on board a set in the coming months.
As of today these forks will be available in the UK via Upgrade Bikes with the chance to ride the funky looking suspension forks on a select few UK demo days. full press release below.
TRUST PERFORMANCE has confirmed Upgrade Bikes Ltd as their distributor for UK and Ireland. This is great news for consumers who can now purchase the MESSAGE fork via selected dealers or arrange test rides.
Retail price for MESSAGE fork in the UK is £2,500. Upgrade were keen to point out that this fork will only be available through independent bike dealers as correct installation and setup is key to understanding and enjoying the fork. Dealers are encouraged to apply to Upgrade to become an authorised stockist which gains access to a demo fork program and detailed staff training.
Test riding will be high on the agenda for mountain bikers considering the TRUST MESSAGE fork and Upgrade are building on a demo events calendar that works in conjunction with their existing Pivot Cycles demo events. The Pivot Trail429 is an ideal bike to test the Message fork on and will debut this month at the Leisure Lakes weekend (this event is already sold out).
Leisure Lakes Demo Weekend – Cannock Chase. 23 & 24 March
Malverns Classic – Eastnor Park, Ledbury. 14, 15, 16 June
Ard Rock Enduro – Reeth, Yorkshire Dales. 3, 4, 5 August
TRUST is a new company, notably founded by a trio of industry heavyweights: Dave Weagle (engineer and inventor of suspension designs DW link, Delta link, and Split Link), Jason Schiers (Founder of Enve Composites) and Hap Seliga (Co-founder of US retailing giant, Competitive Cyclist).
TRUST’s first suspension product, the MESSAGE fork has been more than five years in development and was kept very under wraps until late 2018 when it first surfaced on the internet, creating an international media storm. The MESSAGE offers 130mm of travel and works differently from all telescopic forks in that it is engineered to maintain trail (and hence head angle) and increase stability as it is moves though its travel.
Visit https://www.upgradebikes.co.uk/Catalogue/Trust/Trust-range to find out more about experiencing or purchasing this fork and to sign up to be told about future demo events.
Upgrade Bikes: 01403 711 611
Main Video link: https://www.youtube.com/watch?v=FE5qBMUkTM4&t=1s
Words - Ieuan Williams/ Upgrade bikes
Photos - Upgrade bikes